RSPCA – Animal Rescue Emergency 

We were thrilled to reversion one of the RSPCA’s best-performing ads, the ‘Coronavirus Regular Giving Appeal’ to coincide with the 2024 rebrand. With the pandemic behind us, the original advert’s message needed an update, though the core issue, preventing animal cruelty, remains as vital as ever. In this new version, we kept the spirit of the original advert, while focusing on the ongoing needs of animals across the UK. We were delighted to film new pieces-to-camera with RSPCA Inspector Herchy Boal, who starred in the original campaign. Herchy has become a beloved, recognisable face of the RSPCA, and she helps remind audiences that their support continues to make a critical difference.