RSPCA – No Animal Deserves This

We collaborated with the RSPCA and Arthur to rebrand and refresh the successful ‘No Animal Deserves This’ advert. Our updates included aligning onscreen graphics with the RSPCA’s new branding and applying a powerful new music track to enhance the emotional impact yet further. This advert shares the poignant stories of Ben, Minnie, and Mika, animals who have endured abandonment, abuse, and neglect. The aim is to honour their journeys, while inspiring viewers to support the RSPCA’s ongoing mission to end animal cruelty.