RSPCA – Digital Lottery Campaign 2024

We had a fantastic time creating these joyful lottery ads for the RSPCA’s social platforms. This project presented a fun opportunity to infuse a playful and upbeat vibe into the visuals. We focused on positive imagery showing animals at play, which brings to the foreground animals that feature less regularly in RSPCA ads, including horses, rabbits, and ferrets. It was a great opportunity to celebrate the great diversity of animals supported by the RSPCA. Everyone for every kind.