We loved working with the brilliant team at ActionAid to produce their latest Child sponsorship advert which encourages viewers to sign up to an amazing sponsorship initiative where they can financially support vulnerable children and their communities all around the world, helping to provide them with nutritious meals, clean water, healthcare and education.The sponsors and the children can also exchange letters, pictures and photos making it a potentially incredibly rewarding experience for both parties. We loved working with so much brilliantly shot footage of beautiful children from the likes of Guatemala, India and Kenya which gives the ad so much colour, vibrancy and a truly global feel. The advert was fronted by Cold Feet’s Fay Ripley who was a real pleasure to work with and who added some celebrity sparkle to proceedings. We think her warmth, compassion and connection to the charity really shine through.