We re-teamed with the creative agency, Consider, for a reversion of this successful legacy advert for the British Red Cross.

Legacy donations provide a huge source of the charity’s yearly income and the advert asks its donors to consider leaving a gift in their will to them. In this version, the advert refers to the impact that the British Red Cross has had during the Second World War. This is a poignant reminder of the charity’s historical importance. In fact, the charity has been going for 150 years, offering support during some of the most harrowing crises around the world.

As with the original, this appeal used significant archive material to show the historic work of the British Red Cross. We really enjoyed working with this fantastic charity again and hope the appeal successfully raises funds so they can carry on their integral work.